Design Food & Drink

Creative Packaging Design: TÉ en Hebras Hindie

Hindie is a brand that seeks to introduce the habit of drinking good tea in our society by generating profound human connection through the rituals concerned in brewing and drinking, which involve high levels of meditation and contemplation. The brand’s essence revolves around Asia’s respectful and spiritual tea culture, taking conscientious inspiration from every scent and flavor present in each sip. Hindie tea ingredients are carefully selected and always presented in whole herb strands to offer the drinker a natural and superior taste experience. Since whole herb strands are one of the brand’s most distinctive qualities, Savvy developed an identity based on textures that exhibit their peculiar, organic essence. In addition to exalting the product’s unique nature, the texture brings equilibrium to a clean, premium identity without sacrificing its exceptional earthly origin. The rest of the graphic language aspires to position Hindie as a product of unparalleled quality, ideal for those who find the strength and tranquility in tea to carry on with their everyday activities, and for those companies who consider Hindie a perfect compliment to their gastronomic offerings.

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Design Project by SAVVY STUDIO

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