Founded in 2008 by Ben Gorham, Byredo is a Stockholm based fragrance house, that features a wide range of products for men and women, including perfume, body care, home fragrances and accessories.
The art direction, identity and packaging was conceived by Swedish designer Moses Voigt of Acne Art Department. The project included a customised identity typeface for labels — creating an image of heritage; characters based on modernist principles and the characteristics of 1900’s gothics. Modern yet timeless through its simple elegance.
I love the simple typography to the minimalistic labelling.