Airbnb and Pantone have come together to unveil a transformational experience that will be available to guests from all around the world. The ‘Outside In’ house, hosted by the world-renowned authority on color, Pantone, now open for bookings from January 27 – 30, will provide an antidote to January blues and encourage all those who enter it to embrace 2017 with fresh optimism and excitement.
Bringing to life PANTONE 15-0343 Greenery, the PANTONE Color of the Year 2017, a home in London has undergone a stunning metamorphosis, transforming into an indoor-outdoor oasis so that for the very first time, people can truly live the color. Promoting growth and vitality for the year ahead, this magical haven will feature a woodland reception, an indoor greenhouse that doubles as a dining room, garden bedroom with mown lawn, topiaries and soporific plants, a tented nook for children to sleep in and an herb garden kitchen.
In November 2016, Airbnb expanded beyond the home with the launch of Trips, and the ‘Outside In’ house will welcome the public and encourage them to sample Greenery-themed, local Experiences available on the Airbnb app. All Experiences in the house are interactive and inspired by living nature: guests will hear the soft sounds of nature throughout, forage from its walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases and even pick leaves to design prints.
The public can also book overnight stays in the ‘Outside In’ house, hosted by Pantone, as well as a number of sample Airbnb Experiences with expert hosts during the day on January 27, 28 and 29.
As guests cross the earthy threshold, they will be fully immersed in the outside, in. They will be greeted by the house “groundskeeper” with a fresh and healthy green juice, made locally and color-matched to PANTONE 15-0343 Greenery. As they leave they can rest assured that the house is environmentally green too; all materials will be recycled where possible and spare plants will be donated to community gardens.
“It’s hard to think of a more fitting color for 2017 than Greenery, a color that symbolizes new beginnings, growth and vitality,” said James McClure, General Manager of Northern Europe, Airbnb. “Teaming this with Trips, which was introduced to make travel magical by immersing travelers in communities around the world and encouraging them to try something new, is an exciting partnership that provides the perfect boost to this otherwise dreary time of year.”
Each year the Pantone Color Institute selects a PANTONE Color of the Year; a symbolic shade that provides a color snapshot of what they see taking place in our culture at a particular moment in time.
“As PANTONE 15-0343 Greenery is a warm and zesty yellow-green shade that speaks to our desire to disconnect, replenish and energize, it seemed a natural extension for us to partner with Airbnb for the very first time to bring the Pantone Color of the Year 2017 to life,” said Laurie Pressman, VP of the Pantone Color Institute. “The holistic view of travel and community – on promoting a feeling of connecting to nature and each other no matter where we go – speaks to the spirit of Greenery and has changed the way we explore, and experience cities internationally.”
The ‘Outside In’ house, hosted by Pantone, is at 4 Dingley Place, Clerkenwell.