Socality Barbie is a fantastic Instagram account satirizing the great millennial adventurer trend in photography. It’s an endless barrage of pensive selfies in exotic locales, arty snapshots of coffee, and just the right filter on everything. Anyone who’s flipped through an issue of Kinfolk gets the aesthetic. And it’s everywhere on Instagram.
The woman behind the account is a wedding photographer in Portland, Oregon, who wishes to remain anonymous so to preserve Socality Barbie’s authenticity. She created the Instagram about three months ago to poke fun at all the people hashtagging photos with #liveauthentic and #socality. The homogeneity of their authenticity and universality of their socality all but demanded satirization. “People were all taking the same pictures in the same places and using the same captions,” she says. “I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?’”