Underwearables is an on-line closet of sensorial experiences, moments and occasions.
It is a collection of delicacies that take you a journey to past times and new places. A selection of memories and an exchange of future souvenirs. As an homage to a free-spirited life and insisting on living at your own pace, it is a room dedicated to presence and poetic moments. A collection with a certain kind of nostalgia mixed with a modern zest for adventure, that takes you out in the world and back home.
Inspiration is drawn from childhood memories, Sundays in bed, dreamy airplane hours, mysterious, fairy tales, secret beaches -anywhere adventuorus that lets imagination free and gives a feeling of privacy and light simplicity.
The Underwearables universe appeals to a modern woman who is balanced and curious. A gentlewoman who is at home with herself and sees comfort as the source of confidence. An explorer at heart, she is a woman with a love for unknown who embraces each day as a journey. A woman with courage ready to enrich the finesse of her creative mind and succumb herself into the woman she longs to be.
The Underwearables product range is a selection of classic cotton icons with strong roots in the Scandinavian tradition for simplicity and quality. Mixed with herited craftmanship from artisans around the world, they are seasonless pieces that promote a unique expression and sustainability that last through time. Supporting local businesses and production methods, the products are made in a in a mix of factory, handmade and fairtrade production.
What a great packaging design! I’m in love with the use of the black and white pattern in the wrapping paper – each element is abstract… and if you like it, you can buy the product on-line here ∗