The PERFECT Gift For Mid-Century Modern Lovers

Iconic designs of the 20th century are being made reconfigured as souvenirs thanks to Thames & Hudson and graphic design studio Here Design. An era that harboured many of the 20th century’s most irrefutable design titans – the Eames, Eileen Gray and Dieter Rams to name but several – has been playfully packed up into a small-and-smart celebratory gift set.

The collection is playfully packaged as a small yet smart celebratory gift set.

The four foldout concertinas work as reference books – divided into ‘Tables & Storage’, ‘Product & Industrial Design’, ‘Lighting’ and ‘Chairs’ – with each illustration accompanied by descriptive text by Frances Amber.

Dalu’ table light, by Vico Magistretti for Artemide, 1965.

The matching postcards are equally as handsome, often depicting close details of the illustrated designs.

The illustrations are often in black or white, the furniture and homewares rendered in simplistic outlines easily recognisable to the design savvy. Picured left: ‘ESU’, by Charles and Ray Eames for Herman Miller, 1952. Right: ‘Polyprop’ chair, by Robin Day for S Hille & Co, 1963.

Here Studio was inspired by the colours of the era for the design – mustard yellows, monochromes, turquoises and bold reds are displayed prominently across the cards and book jackets.

Comprising 100 postcards, a set of four concertina books and three notebooks, the Mid-Century Modern collection pays homage to classic models originally surveyed in Dominic Bradbury’s Mid-Century Modern.

Mid-Century Modern, postcards and concertina books,all published by Thames and Hudson.
For more information, visit the publisher’s website

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